Strategic Thinking

Scrutinising the organisation and working on a strategy

Using the Business Model Canvas to try out new ideas

Using the Balanced Scorecard to translate your strategy into a specific set of goals

Mapping the customer journey of your target audience

Reaching the right people in your target audience, and starting a trend

Creating a balanced marketing mix and conquering the market

Coaching your employees

Hiring people for the long term

Keeping your staff motivated and investing in them

Using the Blue Ocean Strategy to fight the competition

Creating customer value with the Four Actions Framework

Mission and vision

Target audience and marketing mix

The Blue Ocean Strategy