Determining the purpose of your social media presence

Deciding on your target audience and choosing the right channels

Getting support from the rest of the company

Creating pages your target audience will like

Planning a content calendar for all of your channels

Interacting with your followers

Promoting your company and placing ads

Establishing a social media policy

Managing your page and using analytics

Responding to positive comments

Developing your social persona

The various social media channels

Sharing content

Interacting with followers