Strategic Marketing

Who's your target audience, and how do you reach them? How can you make sure they buy your product or service? Take the Strategic Marketing online training course, and make the most out of your marketing campaigns!

193 min 5 lessons 22 activities

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What Is Marketing? What Is Marketing?

Learning objectives

Learning the basics of good marketing: analysis, strategy and tactics

37 min - 4 activities

Marketing Research Marketing Research

Learning objectives

Conducting an internal and external analysis
Using a SWOT matrix to draw a conclusion from your analyses

36 min - 4 activities

Strategy Development Strategy Development

Learning objectives

Mapping strategic options for generating growth
Evaluating your strategy’s chances of success
Choosing your target audience and positioning your product or service

39 min - 5 activities

MAGAZINE
FAST FORWARD
QUIZ
CASE STUDY
TO DO

Marketing Communication Marketing Communication

Learning objectives

Mapping and improving your customer journey
Creating a balanced marketing mix
Making a communication plan

36 min - 4 activities

An Operational Marketing Plan An Operational Marketing Plan

Learning objectives

Making an operational marketing plan
Analysing the progress of your marketing efforts

35 min - 4 activities

Test Test

Learning objectives

Gaining insight into the market
Strategy and approach
Your customer journey

10 min - 1 activities

Strategic Marketing

Learning objectives

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