Introducing GoodHabitz Experts

97% of managers believe they involve their teams in change initiatives, but only 45% of their employees agree, GoodHabitz research shows

New research from GoodHabitz, one of Europe’s leading online corporate learning providers, has found a clear disconnect between managers and employees when going through periods of change.  

This comes at a time when European companies are facing significant uncertainty. In 2025, BCG’s research found that 1 in 6 European companies were under “transformation pressure” and now Q1 earnings calls from major European companies suggest leaders are predicting further instability well into 2026.  

To bridge the gap between managers and employees in stressful times of change, GoodHabitz has released its AI-powered program Experts, designed to quickly create training materials that preserve knowledge.  

The current change disconnect in European organisations

In collaboration with Markteffect, GoodHabitz polled 4,732 employees and managers across eight European markets, to find how companies are responding to change.  

The result was clear, employees feel left behind and ill informed.

97% of managers claim they involve their teams in change initiatives, but only 45% of employees report being involved.

Training privilege further entrenches this split within organisations, with managers getting 29% more training than their employees to deal with change.

Other key findings from the report include:  

• A minority (34%) of employees feel supported by HR and L&D departments to deal with change, compared with 66% of their managers.

• Communication is the most important soft leadership skill (according to 47% of employees) and a key area where managers need development during periods of change  

• 91% of managers say they measure the success of change initiatives, but only 53% of employees are aware this is happening  

"This gap between managers and employees won’t close itself, teams need to move through change together," says Jochem Goedhals, Director of Studios at GoodHabitz.

“The more a manager forces change from the top down without a collaborative approach, the lower the trust and the slower the adaptation will be. Employees want learning that feels customised to an individual company's problems and concerns, which is what we are trying to achieve at GoodHabitz.”

Creating structured training in Experts to support employees

To help employers address these challenges, GoodHabitz has developed the AI-powered program Experts. It lets organisations extract relevant knowledge from topic experts through targeted questions, which is then turned into engaging video-based training material.  

“Most AI tools coming to L&D do the same thing: prompt in, generic course out. We built Experts to do the opposite. It puts people’s intent, experience, and expertise at the center. This ensures that quality is maintained, even when people change jobs. For us, AI plays a supporting role, and the ‘new’ role of L&D is to take the lead even more,” says Joost Moerdijk, cofounder and innovator at GoodHabitz.  

In practice, this involves an internal expert, whether a CEO rolling out a new strategy or a frontline employee with specialist know-how, spending 15 minutes answering 10-20 targeted questions in a chat interface.  

From those answers, Experts generates a complete training package, involving short videos featuring the expert, summaries, practical dilemmas, and tip lists. Colleagues can review and enhance the material collaboratively, and the finished training lands in a central library that any employee can complete in around 20 minutes.  

This turns one person's knowledge into a shared organisational asset, helping close the gap between leaders and employees, by providing genuinely customised learning experiences.  

ENDS

This GoodHabitz study, conducted with Markteffect across eight European markets, surveyed 4,732 professionals and managers in organizations with 50+ employees between December 12-30, 2025.

About GoodHabitz

With a vision of creating a world where human skills shape global progress, GoodHabitz is unlocking growth in organisations worldwide by making learning a habit. Driven by the core belief that people move organisations forward, GoodHabitz provides digital skills development solutions, designed by educators and artists, to bring back the joy of learning while building learning habits that stick.

Trusted by organisations around the world that invest in their people for competitive advantage, GoodHabitz operates in 10 international markets, serving over 2,500 clients and 6+ million students globally. The company has been recognised with numerous awards, including being named a Top 20 Online Learning Library Company by Training Industry (2024, 2025) and mentioned as a Core Challenger on the 2025 Fosway 9-Grid™ for Digital Learning.

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