We are GoodHabitz
Since day one, we’ve believed learning shouldn’t be just another chore or box to tick. It should be fun, accessible, and easy to fit into a busy schedule. Because when your people grow, so does your business.
making
learning
a habit.
Job demands are changing fast, and employee development has never mattered more. But let’s face it, workplace learning has a reputation for being boring, time-consuming, and hard to access.
At GoodHabitz, we flip the script. We transform training from a corporate obligation into a daily habit your team actually enjoys. With bite-sized, interactive content for all learning styles, we help employees across your organisation build practical skills and grow professionally. Because the best way to close a skills gap is to keep your people learning.
It all started with one belief: learning should be an enjoyable habit, not a hassle
Most good ideas start on the back of a napkin. Ours started on a beer coaster. In 2011, our founders scribbled down one simple thought: “If things like exercise and healthy eating can become a habit, why can’t learning?” And so, GoodHabitz was born...
We took our first big step beyond the Netherlands. Launching in Germany and the UK first, France, Belgium, and Spain soon followed.
A big year of growth: we launched GoodScan and PromoStudio, and earned our ISO certifications
Prosus, one of the world’s biggest tech investors, acquired a majority stake in GoodHabitz.
We moved into the Bunkertoren and launched GoodHabitz Assessments to help learners understand themselves even better.
Now live in 10 countries, we support 2,600+ clients and 7 million+ users with 22 languages. Our goal? To build a holistic learning and talent ecosystem for today’s evolving world of work.
What we value drives what we do
People-centric
We take our work seriously, but not ourselves. Fun, connection, and wellbeing are part of how we work and win.
Impact-driven
We dream big, act fast, and focus on what truly makes a difference. For our customers and each other.
Experience-obsessed
We create learning people want to come back to. Smart, engaging, and designed to make a difference.
Winning as a team
We trust, empower, and support one another. Success is a team sport, and we play to win together.
Ownership and empowerment
We take initiative, speak up, and get things done. Everyone has a voice, and everyone makes an impact.
Diversity and inclusion
We embrace different backgrounds, perspectives, and voices, because better ideas (and better products) start with all of us.
Good people make GoodHabitz
We’re educators, designers, coaches, marketers, and technologists. But more than that, we’re learners too!
Leadership spotlights
Annabelle Vultee
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Bart van der Looij
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Malvina Belgrano
Iris Cremers
Gustavo Burnier
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Molly Zeugner
Worldwide learners,
one shared habit
Across industries, time zones, and teams, we support millions of employees to rediscover the joy of learning and turn it into something they do every day.
A global L&D leader and award-winning workplace learning solution
Stay in touch!
Have questions? Interested in joining the team? Let’s connect and make learning a habit together.
