GoodHabitz wins 2026 EdTechX Generator Award

We’re extremely proud to share that GoodHabitz has been named the 2026 winner of the EdTech X Generator Award! Leading on from our 2025 award for Human Capital, this recognises our success in scaling our impact over the last year, making better learning experiences a reality for more employees.  

Growing the business to improve learning outcomes

The EdTechX Generator Award acknowledges established EdTech companies that have successfully scaled their impact while building sustainable, profitable businesses. Reserved for businesses generating more than €2 million in EBITDA, the award celebrates organisations that have demonstrated sustainable growth, operational excellence, and the ability to scale their solutions while improving learning and workforce outcomes.

In making their decision, organisers IBIS Capital put GoodHabitz’s growth, business performance, and operations from the past year under the microscope to show how we’re improving learning and workforce outcomes.  

Annabelle Vultee, CEO of GoodHabitz, commented: “It’s great to see EdTechX recognising our success in charting a sustainably profitable growth course at GoodHabitz. We are doubling down, reinvesting profits into reaching more organisations and learners, launching innovative new products, and continuing to invest in the science behind what makes learning stick. This all comes back to our purpose of sharpening the human edge to drive organisations forward by making learning a habit.”

The way people learn at work is changing, and organisations are starting to demand more than tick-box training. Companies don’t want training that gets forgotten before Monday morning, they want learning that changes how people show up at work. That's the shift GoodHabitz is part of, and it's one we intend to keep pushing forward.

This award reflects the momentum we've built and the direction we're committed to. Thank you to our partners, learners, and team for being part of it.