L&D leader GoodHabitz expands leadership to drive global growth and people-first learning

Eindhoven, 13th Oct 2025: GoodHabitz, the leading European online corporate learning provider, today announces two senior leadership appointments as it enters a new phase of global growth. Malvina Belgrano joins as Chief Operating Officer (COO) and Molly Zeugner as Chief Product Officer (CPO); both bring deep industry expertise and decades of international experience in scaling learning experiences that drive real business results and improve the lives of every learner.

The appointments come as organisations around the world face mounting pressure to develop skills, retain talent, and build cultures of continuous learning. Molly and Malvina will play a key role in shaping how GoodHabitz delivers on its mission to make learning a habit through personalised, engaging learning that meets the specific needs of local markets. All while helping clients scale development efforts across increasingly global teams.

Innovative EdTech leader expands leadership team to drive personalised, accessible learning worldwide

Malvina brings nearly 30 years of operational and strategic leadership from Education First (EF), where she led large-scale growth initiatives across Europe and LATAM. Her experience in optimising operations and localising go-to-market strategies will be critical as GoodHabitz expands into new markets and strengthens its presence in existing ones.

“We are at an exciting stage and potential here is huge. The future of corporate learning is all about accessibility and relevance,” Malvina explains. “I’m eager to help scale GoodHabitz’s offering while staying true to its mission of making learning a habit. Our deep understanding of the unique needs of each market positions us well to translate those insights into learning solutions that stick.”

Molly joins from Babbel, one of the world’s leading digital language learning providers, where she shaped global product development for learning platforms. At GoodHabitz, her focus will be on building user-first learning products that resonate with diverse audiences. Her expertise lies in creating learning experiences that drive consistent user engagement and continuous skill development.

“I’ve always been passionate about creating positive impact through education,” says Molly. “It was that dual click of the human and the team element of a company that I want to be a part of and the problems that I want to solve. As we grow and expand market by market, we need to ensure we meet the highest standards at every step. That’s the only way to build a truly global presence, one that’s profitable, built with pride, and unmistakably GoodHabitz.”

Strategic hires support the brand’s mission of making learning a habit; and help businesses develop, engage, and retain talent at scale

Together, they’ll focus on aligning GoodHabitz’s global strategy with the unique needs of local markets, ensuring that every user’s experience is tailored, relevant, and impactful.

GoodHabitz CEO, Annabelle Vultee, commented: “GoodHabitz’s future is a strong, global brand whose culture and employees embody the power of lifelong learning. Malvina and Molly’s passion and experience mean they are the perfect addition to see us go from strength to strength as we bring ‘learning as a habit’ across the globe.”

Vultee also highlighted the diversity of the leadership team, noting, “I’m particularly proud of the fact that we have a very diverse team now, with varying geographic backgrounds, genders, and strengths that provide balance and reflect our customer and user base. Diverse leadership brings diverse perspectives, and it’s not only a reflection of the values we champion at GoodHabitz, but a reflection of our ambition to grow globally.”

As the critical need for skilled talent remains a priority for most businesses, GoodHabitz is committed to providing innovative, accessible assessment and learning solutions that help organisations tackle these challenges head-on. The appointments of Malvina and Molly will further strengthen GoodHabitz’s ability to create learning solutions that drive meaningful skill development, enhance employee engagement, and empower businesses to meet their evolving talent needs.

About GoodHabitz  

With a vision of creating a world where human skills shape global progress, GoodHabitz is unlocking growth in organisations worldwide by making learning a habit. Driven by the core belief that people move organisations forward, GoodHabitz provides digital skills development solutions, designed by educators and artists, to bring back the joy of learning while building learning habits that stick.

Leveraging technology, creativity and educational expertise, GoodHabitz' platform emphasises insights-driven development, combining self-assessments with tailored course recommendations across four key areas: Performance, Teamwork, Digital skills, and Wellbeing. unlocking human skills that fuel agile, thriving organizations. Its technology and partnerships roadmap sets out a vision for a new skills ecosystem, reshaping how organisations identify skills gaps & needs, hire, develop and measure the impact of critical human skills.

Trusted by organisations around the world that invest in their people for competitive advantage, GoodHabitz operates in 10 international markets, serving over 2,500 clients and 6+ million students globally. The company has been recognised with numerous awards, including being named a Top 20 Online Learning Library Company by Training Industry (2024, 2025) and mentioned as a Core Challenger on the 2025 Fosway 9-Grid™ for Digital Learning.