Zumtobel Group

How Zumtobel delivered mandatory AI training employees wanted to complete

Zumtobel delivered a custom AI learning path in their LMS, supported by clear comms and GoodHabitz content, turning a compliance need into real engagement of mandatory training.

Strong uptake

Active learners grew from 945 to 3,609, with 1,300 hours of AI learning completed in just two months.

Custom learning path

A tailored AI programme was built directly into the LMS using GoodHabitz lessons.

Real engagement

Clear communication and leadership support turned mandatory training into learning people wanted to do.

Table of contents

About the organisation

The Zumtobel Group is an Austrian lighting technology company headquartered in Dornbirn. It develops and manufactures professional lighting systems, luminaires, controls, and components for indoor and outdoor use. The group operates production sites on three continents and sells in nearly 90 countries. The company employs about 5,500 people across all different departments and job roles.

The challenge

How to make AI literacy training relevant and scalable without it feeling like just another box to tick.

As a forward-thinking technology company, Zumtobel knew AI was already influencing daily work across the business. With the EU’s AI Act approaching, training wasn’t just important. It was essential.

But the real challenge was rolling out that training at scale. The topic is complex, and the audience broad. The learning needed to feel inclusive, practical, and safe, not like a dry, mandatory task.

And they needed a communication plan that would spark real interest and involvement across the organisation, not just a quick click-through to say it’s done.

The solution

A tailor-made learning path with GoodHabitz, built right into the existing LMS.

“We chose GoodHabitz content because it offers a well-structured and engaging introduction to AI. The format is informative and easy to follow, ideal for those new to the subject.” David Jäger, Digital Innovation Manager, Zumtobel Group

Zumtobel wanted more than an off-the-shelf course. They created a custom path in their LMS, carefully selecting GoodHabitz AI-literacy modules to make the journey both accessible and engaging. These were then combined with interactive in-house elements and a final quiz to check knowledge and bring everything together.

To drive real uptake, they put just as much thought into communication as they did into the content. The rollout began with senior leadership support, followed by an intranet announcement. A clear deadline was set, and a friendly reminder went out just before it. Every step was designed to keep people engaged and motivated.

The experience felt true to Zumtobel’s own environment and culture. It lived in their LMS, matched their identity, and ran at their pace.

Results and future plans

Employee feedback was overwhelmingly positive. The integration within the LMS gave everyone a consistent experience and kept engagement high. A magazine-style introduction and practical examples made the topic feel real and approachable.

Employees are now applying AI in their daily work. They are automating processes, analysing data, and generating content, all supported by clear policies, structured training, and internal resources that encourage responsible use.

The initiative did more than meet the requirements. It created a foundation for a broader digital transformation across the organisation.

Conclusion

Zumtobel proves that mandatory AI training can spark genuine enthusiasm when it is flexible, well designed, and delivered where people already learn. By tailoring GoodHabitz content inside the LMS, the team turned a compliance requirement into a company-wide AI upskill that was fast, engaging, and effective.

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